Forward thinking,
results driven
Investments. Real Estate. Technology.
ABOUT
Investing in and developing amazing projects and brands
Headquartered in Lafayette, LA, Affinity Holdings, LLC is a privately held company owned by Bradley and Melanie Beck. Our holdings include commercial real estate, technology, and brand ownership.
Bradley Beck
Chief Executive Officer
Bradley is a entrepreneur, advisor and collaborator. He is the owner of a successful insurance and financial services firm, the Bradley Beck Agency. Bradley has a proven track record in business execution with a reputation of being forward thinking and results oriented.
OUR COMPANIES
Commercial real estate, technology, and brand development
PARLOR SALON STUDIOS
Brand Development
Since 2020, Affinity has scaled the brand, Parlor Salon Studios, from a start-up to 4 locations with 47 rental studios. Parlor is independently owned and operated by Affinity Holdings, LLC. Bradley & Melanie Beck. Our brand promotes entrepreneurship and paves the way to salon studio ownership without the risks or start-up costs.
BRAND DEVELOPMENT
Parlor Salon Studios
PROPERTIES
Our portfolio of properties
by the numbers
2020
Year Portfolio Founded
1
Local Owner
4
Locations
47
Studio Rental Units
TECHNOLOGY
Superior development, at scale
GIVING
The Beck Family supports a variety of community organizations
The founders of Affinity Holdings, the Beck family, supports a variety of organizations in the Lafayette community. From direct financial support to volunteering and mentoring, giving back is something we're passionate about. Here are some of the organizations we support:
Boys & Girls Clubs of Acadiana
Down Syndrome of Acadiana
One Acadiana Scholarships
Lafayette High School Sports
On Track by 5 - Lafayette Parish Schools
Bayou Vermilion Preservation
UL Lafayette Internships
Louisiana Sports Hall of Fame